Snapchat is getting into advance AR and e-commerce adoption
Snapchat announced a global partnership (“The AR Lab”) to help brands build and deliver immersive experiences for consumers using Augmented Reality (“AR”). With a particular focus on e-commerce, the partnership combines Snap’s leading AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with their customers on the Snapchat platform and drive meaningful business results through AR
According to a recent study by Snap, 94% of people are expecting to use AR for shopping purposes the same as or more than 2022 versus 2021.
So, This might be the best time for Snapchat to step into AR-based e-commerce.